Hi, I’m Michelle.

With over 15 years of experience in operations and the past 2 years focused on client work as a Virtual Assistant and Operations Manager, I help businesses streamline workflows, manage projects, and build systems that support long-term growth.

I bring a background in HR operations, project management, and data analytics, and I have worked across nonprofits, small businesses, and tech startups. Whether it’s optimizing daily operations or uncovering insights through data, I excel in fast-paced environments and love tackling challenges head-on.

Education, Certifications & Skills

I believe in lifelong learning and staying current with the tools and strategies that help me support clients with structure, clarity, and results.

  • Bachelor of Applied Science
    Major: Human Services | Minor: Criminal Justice

    Certificate: Trauma Recovery

  • Asana

    • Asana Ambassador

    • Asana Workflow Specialist

    Break into Tech

    • Data Analytics Certificate Course

    Google

    • Data Analytics Certificate

    • Project Management Certificate

    • Digital Marketing & E-commerce Certificate

    Khan Academy

    • SQL: Querying and Managing Data

    LinkedIn Learning

    • Excel: VLOOKUP and XLOOKUP

    • Data Analytics: Graph Analytics

    OBM School

    • Online Business Manager Accreditation

    Programming Hub

    • SQL Certification Course

    • RDBMS Certification Course

    • Tableau Certification Course

    • PostgreSQL Certification Course

  • Operations & Project Management
    Asana, Trello, Notion, ClickUp, Airtable, Miro, Monday.com, Teamwork, Google Workspace, Microsoft365

    Client & CRM Systems
    Salesforce, HubSpot, Airtable CRM, HoneyBook, Dubsado, Vagaro, Front, Help Scout, Guru

    Marketing, Content & Email Tools
    Klaviyo, Mailchimp, ConvertKit, ActiveCampaign, Constant Contact, MailerLite, Zapier, Metricool, Bitly, Buffer, Hootsuite, Later, PostStudio, HubSpot Social, Google Analytics, Meta Analytics, Campaign Management, Newsletter Automation, Performance Tracking, Social Media Coordination

    Website & Design Platforms
    Squarespace, Shopify, Wix, WordPress, GoDaddy, Square Online, Google Sites, Canva, Adobe Express, Placeit, Procreate

    Data & Reporting
    Google Sheets, Microsoft Excel, Tableau, SQL, R, BigQuery, PostgreSQL, RDBMS, Teradata, Snowflake, Pivot Tables, VLOOKUP, Data Visualization

    Communication
    Slack, Zoom, Microsoft Teams, Google Meet, Discord, Skype, Cisco Webex, Otter.ai, Google Voice, Voxer, Aircall, Live Chat, Knowledge Base Management, Chatbots, Help Desk & Ticketing

    Scheduling, Forms & Admin Tools
    Google Calendar, Outlook, Calendly, Acuity Scheduling, Eventbrite, Google Forms, Typeform, JotForm, SurveyMonkey, Docusign, HelloSign, FormBuilder, Airtable Forms, ClickUp Forms, Asana Forms, Notarize, HelloFax, 1Password, LastPass

    Finance & Virtual Office Tools
    QuickBooks (Online & Desktop), Stripe, Square, PayPal, ADP, Paylocity, Bill.com, TaxJar, 1Postal, Earth Class Mail

    AI & Automation
    ChatGPT, Zapier

Asana logo and "AMBASSADOR" text on a red background.
OBM School accreditation badge with a circular teal design and yellow ribbon
HoneyBook Educator badge with yellow background and icon
Badge indicating "Workflow Specialist Certified" for Asana's Collaborative Work Management Certification, with a checkmark icon.
Personal profile infographic with text and images, including a woman in a white jacket, a chicken labeled 'Asteroid Destroyer,' and a sourdough starter named 'Jane Dough.' Text sections cover location, education, awards, personality tests, work prefe
Event Graphic
Brand Board
Event Website (Google Sites)
Volunteer Website (Google Sites)
Student council election poster featuring a candidate for 11th grade named Dariyen Stone, promoting a vote for class of 2026 STUCO publicist. Includes photos of the candidate and messages of inclusion, initiative, and impact.
AirBnB Sign
Website (Shopify)
Team Graphic
Business Thank You Card
Nonprofit Social Media
Classroom Sign
Boutique App
Setup Guidebook
Nonprofit Sponsor Brochure
Event Social Media
Event Social Media
Sponsorship Social Media
Chicken Coop Reminders
Chicken Training Video
Spreadsheet displaying a document tracker with columns for categories like committee-based, volunteer, and sign-up genius, alongside document titles, types, statuses, responsible parties, and notes.
Spreadsheet titled 'FoM Event Tracking Spreadsheet (Master)' showing various columns including Contacted, Received, Status, Previous Donor, Category, Business Name, Contacted by, and Type of Contact. Each row lists details about different businesses
Screenshot of a project management software showing a task list for "Jan Funnel - Prep." The interface includes task names, assignee, due dates, priorities, time estimates, and relevant templates or dependencies. The tasks are organized in a table fo
Social media plan spreadsheet with posts about environmental sustainability and composting, including hashtags, school connections, and graphics. Sections for November 6th on introduction, November 21st on composting tips, and December 12, 2025, on t

Client Feedback

  • "Michelle's professionalism and SOP-writing skills have transformed how I operate. Thanks to her support, my team communication has improved, productivity has soared, and the overall business performance is stronger than ever. “

  • "Michelle's expertise in systems and automations was a game-changer for my business. Her quick problem-solving skills helped me optimize my processes, transforming complex issues into actionable steps.”

  • "Michelle has always been a dependable resource for me who never missed a chance to surprise me with her creativity. Michelle has been a huge asset everywhere she goes!”

  • "Michelle is brilliant and gifted at managing and developing new processes. She has the ability to verbalize and articulate her thoughts into actions.”

  • "Michelle was very patient and took the time to explain things while training me. She is the type of person to figure out a solution ASAP if a problem arises! Great communicator and go-getter for sure!”

  • “Michelle's expertise in automation has transformed my business. With her keen attention to detail and proactive approach, she streamlined our processes, allowing me to focus on core tasks and achieve significant growth. Highly recommend!”

Featured Projects

Here’s a look at real-world solutions I’ve developed through certifications and client engagements.

OBM Accreditation Projects

  • Client Scenario:
    Created and implemented a scalable business operations foundation for a 6-figure business coach preparing to grow their team and launch a new podcast. Organized chaotic recurring task lists, built a clear delegation system, and developed a 90-day implementation plan for streamlined workflows.

    Deliverables:

    • Cleaned up recurring task audits

    • Built a centralized task tracker

    • Developed team roles and responsibilities

    • Created a strategic 90-day implementation plan

    View Project Folder

  • Client Scenario:
    Audited and optimized a group coaching delivery system for a growing program. Identified operational gaps, built a support system for weekly calls, and created a plan for hiring a new team member to reduce the load on existing staff and prepare for scale.

    Deliverables:

    • Mapped weekly delivery tasks and touchpoints

    • Designed a team responsibilities matrix

    • Created SOPs for student communication and call replay delivery

    • Identified ideal new hire profile to support program growth

    View Project Folder

  • Client Scenario:
    Led launch operations for a podcast tied to a group coaching program expansion. Developed a full promotional strategy, managed podcast launch party logistics, and created a metric-driven plan to evaluate podcast and program success post-launch.

    Deliverables:

    • Built SMART goals and aligned launch plan

    • Managed podcast party planning with affiliate promo tracking

    • Designed internal and external promotional content structure

    • Created launch tracking dashboards and KPI benchmarks

    View Project Folder

Google Project Management Certification Projects

  • Client Scenario:
    Led a process improvement initiative for Office Green’s Plant Pals service, focused on streamlining delivery logistics, improving customer satisfaction, and implementing team-wide training and tools. Despite budget constraints, the team delivered the project on time with measurable operational gains.

    Deliverables:

    • Improved on-time delivery rate to 90%

    • Boosted customer satisfaction with revamped support tools

    • Implemented supply chain software and fulfillment tracking

    • Recommended shift toward earlier delivery routes and live chat support

    View Project Folder

  • Client Scenario:
    Managed a restaurant technology rollout to improve guest satisfaction, reduce food waste, and increase revenue across two pilot locations.

    Deliverables:

    • Digital POS system implementation plan

    • Customer training and onboarding materials

    • KPI report on guest satisfaction, order accuracy, and revenue changes

    • Final recommendations based on pilot feedback

    View Project Folder

Here’s what clients are saying

  • "Michelle's expertise in systems and automations was a game-changer for my business. Her quick problem-solving skills helped me optimize my processes, transforming complex issues into actionable steps.”

    - MT, Nonprofit Program Manager

  • Michelle's professionalism and SOP-writing skills have transformed how I operate. Thanks to her support, my team communication has improved, productivity has soared, and the overall business performance is stronger than ever. “

    - RH, Business Owner

  • "Michelle has always been a dependable resource for me who never missed a chance to surprise me with her creativity. Michelle has been a huge asset everywhere she goes!”

    - LP, HR Manager

  • "Michelle is brilliant and gifted at managing and developing new processes. She has the ability to verbalize and articulate her thoughts into actions.”

    - ML, Consultant

  • "Michelle was very patient and took the time to explain things while training me. She is the type of person to figure out a solution ASAP if a problem arises! Great communicator and go-getter for sure!”

    - CF, Mindset Coach

  • “Michelle's expertise in automation has transformed my business. With her keen attention to detail and proactive approach, she streamlined our processes, allowing me to focus on core tasks and achieve significant growth. Highly recommend!”

    - CB, Creative Business Owner

  • "Michelle took the mess and turned it into a system I can actually use. I finally feel like my business is working with me, not against me."

    -JL, Business Coach

  • "Before working with Michelle, I was drowning in Google Docs and sticky notes. Now I have workflows that make sense, tools that talk to each other, and way more breathing room in my day."

    - AC, Creative Studio Owner

  • "She didn’t just organize my systems. She gave me back my brain space. Michelle understands how I think and built out a setup that actually sticks."

    - DS, Marketing Consultant

  • "Everything felt chaotic before. Michelle stepped in, mapped out exactly what needed to change, and handled the setup. I’m clearer, calmer, and finally moving forward."

    - ST, Business Coach

Let’s Work Together

Thank you for taking the time to explore my portfolio. I’d love the opportunity to support you or your clients with systems, strategy, and creative solutions that help move things forward.